Athikur Rehman Ansari—
Oct 28, 2021
Marketing was a one-way communication channel until the dawn of social media. Social media has given power to consumers and has made them the real king. These consumers now drive a brand’s marketing activities. Unlike earlier, when brands could use any marketing strategy to showcase their content to the users, nowadays, brands listen to what the consumers are talking on social media and then decide their marketing strategies. Social media listening help brands in understanding the effectiveness of their spends on social campaigns.
So what is the role of Social Media Command Center?
If marketers want their brand to be the leader on social media, then SMCC is the first step towards it. That’s why we say Monitor, Analyze, and Act.