Acquiring a new customer is costly, but losing an existing customer can be costlier. In past few years, my experience interacting with the brand team has been the same. Many of them think that it is still ok to NOT have a proper ORM team. Most of the #digital #startups believe in focusing only on acquiring new customers rather than simultaneously building retention strategy for existing customers. A strategic #orm process comes into picture only when the brand falls into crisis on #socialmedia.
Athikur Rehman Ansari
—Jan 06, 2022
So what is the role of Social Media Command Center?
Athikur Rehman Ansari
—Oct 28, 2021
Brands that are in the growth stage, understand the importance of their customers. The only thing that grows a brand, is increase in the number of their customers. But, how do customers grow? What are the key factors leading to this increase?
Athikur Rehman Ansari
—Jul 17, 2021
In #marketing, sometimes, strategies could backfire if they are not executed at the right time and at the place. When the whole world is already dealing with pandemic #covid19, a brand like #SonyLiv uses an out of the box way to promote their thriller show on their #ottplatform #Undekhi by calling people and creating panic. This had to backfire anyways and people started complaining even involving the police authorities of respective cities and head of states.
Athikur Rehman Ansari
—Jul 10, 2021
Tips for brands who not only want to be at the peak but also stay there permanently:
Athikur Rehman Ansari
—Jul 05, 2021
The 4 key ingredients of our DCEM (Digital Customer Experience Management)
Athikur Rehman Ansari
—May 01, 2021
Marketing can attract users; however, resolving an issue or a crisis faced by a customer and making sure that he/she is engaged with the brand will help retain them for a longer period.
Athikur Rehman Ansari
—Nov 08, 2020
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