Are you listening to your consumers?

Tips for brands who not only want to be at the peak but also stay there permanently:

Athikur Rehman Ansari

Athikur Rehman Ansari

Jul 05, 2021

Are you losing out your customers?

Brands that are in the growth stage, understand the importance of their customers. The only thing that grows a brand, is increase in the number of their customers. But, how do customers grow? What are the key factors leading to this increase?

Athikur Rehman Ansari

Athikur Rehman Ansari

Jul 17, 2021

Customer Acquisition v/s Retention

Marketing can attract users; however, resolving an issue or a crisis faced by a customer and making sure that he/she is engaged with the brand will help retain them for a longer period.

Athikur Rehman Ansari

Athikur Rehman Ansari

Digital Customer Experience Management

The 4 key ingredients of our DCEM (Digital Customer Experience Management)

Athikur Rehman Ansari

Athikur Rehman Ansari

May 01, 2021

Is Social Media Command Center relevant for every brand?

So what is the role of Social Media Command Center?

Athikur Rehman Ansari

Athikur Rehman Ansari

Oct 28, 2021

Strategies could fail - a case study

In #marketing, sometimes, strategies could backfire if they are not executed at the right time and at the place. When the whole world is already dealing with pandemic #covid19, a brand like #SonyLiv uses an out of the box way to promote their thriller show on their #ottplatform #Undekhi by calling people and creating panic. This had to backfire anyways and people started complaining even involving the police authorities of respective cities and head of states.

Athikur Rehman Ansari

Athikur Rehman Ansari

Jul 10, 2021